Ethnic Dairy Products = Old Men and Women

It ain't good unless you got an old Greek or Turk on the front!

That's the maxim for marketers of Turkish and Greek dairy products in Sweden. On these products you will always find ageing shepherds or old women wrapped in shawls; kitted out in traditional dress. Sometimes they throw in a bit of cultural landscape for good measure (see the Greek temple above). Adds authenticity I suppose!

I wonder how they would do English chips? I can see it now. Some skinhead in an England shirt with a pint of beer, leaning drunkenly against a lamp post outside the late-night chip shop. Bootiful!?   


P.S
My father-in-law says that the bloke in the picture above sued the company! He is actually Turkish! Better luck next time!